Author: gadler

Digital advertising aficionado with Gannett. Amongst other things, I am into the Internet, business, news, politics, history, social sciences (esp. criminology), sports (Go Vols!), and curiosity.

For Display Ads, Being Seen Matters More than Being Clicked

by gadler

For Display Ads, Being Seen Matters More than Being Clicked New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, … Continue reading For Display Ads, Being Seen Matters More than Being Clicked