advertising – Page 5

Device’s Screen Size May Determine Conversion Likelihood – MediaBuyerPlanner

December 4, 2011December 4, 2011 by gadler

Device’s Screen Size May Determine Conversion Likelihood – MediaBuyerPlanner.

Digital Strategy Paying Off for Publicis

March 27, 2011March 27, 2011 by gadler

As digital advertising leads an industry turnaround, the company’s chief, Maurice Lévy, is not shy about saying “I told you so.”Original Link: http://feeds.nytimes.com/click.phdo?i=ca370da9952ed27e7450a00942eb0732 via my6sense

Gannett Names ShortTail’s Payne As Chief Digital Officer

March 16, 2011March 16, 2011 by gadler

Nearly a year after Chris Saridakis departed as Gannett’s chief digital officer, the company has hired ShortTail Media co-cofounder and ex-CNN.com exec David Payne to replace him. The move comes as Gannett (NYSE: GCI) has been in the process of rebranding itself as a more digital-centric company and not just a traditional newspaper publisher and … Continue reading Gannett Names ShortTail’s Payne As Chief Digital Officer