Archive for display banners

Google Ads will combine Smart and standard Display campaigns

Posted in advertising, Google, interactive advertising with tags , , , , , , , , on September 16, 2021 by gadler

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.

The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences,” Bonnie Pericolosi, director of product management, Google Display ads, wrote. During the campaign setup process, advertisers can choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.

“No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign,” Ginny Marvin, Google’s ads product liaison, said on Twitter. 

— Read on searchengineland.com/google-ads-will-combine-smart-and-standard-display-campaigns-374449

Digital advertising viewability – a lot of gray area

Posted in advertising, Attribution, Campaigns, interactive advertising, online marketing, Viewability with tags , , , , , , , , on May 21, 2016 by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple.

According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of course people are more impacted by ads they can actually see. But the real finding of the Applying Viewability Intelligently for Measurably Improved Performance study, which was released this morning, is that viewability isn’t that black and white.”

Read more via the link below. It an interesting article by ClickZ’s Mike O’Brien. 

Viewability has more gray area than you realize

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