Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips
Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/
Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. — Read … Continue reading Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
Marketing has always been about driving growth. And the formula for how to drive growth in today’s market has changed. As marketers, we were taught to master the funnel — a linear customer journey from awareness to consideration to purchase. And using mass media, the key levers to drive growth were reach and frequency. We … Continue reading Understanding the new marketing funnel and user intent – Think with Google
Segmentation will never be perfect. But when a competitor understands segments by value, they’ll spend to reach — and win — the best customers. That’s why it’s important to understand a customer’s overall value. Doing so can help inform bidding and build audiences. CLV measures the value a person brings to a business across all … Continue reading How to drive business outcomes by anticipating consumer intent
What Is GDPR? GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online. The courts … Continue reading What is GDPR & How Does It Affect Me?
Can Augmented Reality Breathe New Life Into Banner Ads? The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking … Continue reading Can Augmented Reality Breathe New Life Into Banner Ads?
“Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles, … Continue reading Facebook Is Giving Advertisers More Control Over Where Their Ads Appear
“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of … Continue reading Digital advertising viewability – a lot of gray area
“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google