Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers.
— Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel
Archive for the Attribution Category
5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising
Posted in advertising, Analytics, Attribution, interactive advertising, online marketing with tags advertising, Analytics, digital advertising, interactive advertising, internet advertising, measurement, mobile advertising, online advertising, online marketing on December 24, 2020 by gadlerWhy are we still making it so hard to understand Addressable TV?
Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags addressable, advertising, CTV, digital advertising, digital media, internet advertising, internet tv, measurement, online advertising, online tv, OTT, Programmatic, research, television, tv, video on September 30, 2019 by gadlerThe marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
Find your audience on YouTube
Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags behavioral targeting, Consumers, digital advertising, Google, internet advertising, internet tv, mobile advertising, online advertising, online tv, research, search engines, video, YouTube on September 29, 2019 by gadlerAnother cool tool from Google.
Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/
What the numbers tell us about the current voice search opportunity
Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags Analytics, digital advertising, Google, Google Analytics, measurement, online marketing, pay per click, search engine marketing, search engines, voice search on April 1, 2019 by gadlerDespite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
Internet mysteries: Why does last-touch attribution persist? Digiday
Posted in advertising, Analytics, Attribution, digital media, interactive advertising, online marketing, Uncategorized with tags advertising measurement, Attribution, click data, cross-device, Digiday, digital advertising, interactive advertising, last-touch, online advertising on August 17, 2017 by gadler“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”
