Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher
“Just 10 percent of your readers could make or break your company’s digital future.
That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.
Which brings me to paywalls.”