Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher
“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. In total, newspapers reach 69% of the U.S. population each month.” Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html
“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.” http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html
“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising. Yes, you read that correctly. The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by … Continue reading Shocker: Newspaper advertising is up
“The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.” Newspaper digital audience springs forward to 176 million.