Tag: online newspaper

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Scripps ‘Learning Quickly’ On Digital Sales

by gadler

“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales

How The NYTimes’ Paywall Compares To Those Of Other Big Papers

by gadler

When the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different … Continue reading How The NYTimes’ Paywall Compares To Those Of Other Big Papers