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Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Posted in digital media with tags , , , , , , , , , , , , , , on April 19, 2018 by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

“Just 10 percent of your readers could make or break your company’s digital future.

That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.

Which brings me to paywalls.”

— Read on www.editorandpublisher.com/columns/digital-publishing-after-years-of-tinkering-with-paywalls-publishers-are-creating-the-right-funnel-to-find-digital-subscribers/

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Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

How The NYTimes’ Paywall Compares To Those Of Other Big Papers

Posted in digital media, world wide web with tags , , , , , on March 20, 2011 by gadler

When the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different prices and making a different set of content available online for free. Here’s a capsule look at some of the key differences. Click on the thumbnail below to see the full list.

Related

* NYTimes.com Pay Scheme Has A Great Big Hole
* How Much Revenue Can The New York Times Paywall Generate?
* How NYT Subscribers Can Get Print Plus Digital For Less Than Digital Alone
* New York Times Digital Subscriptions: The Unofficial FAQ
* New York Times Paywall Launches Today In Canada; Globally March 28
* NYTimes.com Paywall Picture About To Get Much ClearerWhen the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different prices and making a different set of content available online for free. Here’s a capsule look at some of the key differences. Click on the thumbnail below to see the full list.

Related

* NYTimes.com Pay Scheme Has A Great Big Hole
* How Much Revenue Can The New York Times Paywall Generate?
* How NYT Subscribers Can Get Print Plus Digital For Less Than Digital Alone
* New York Times Digital Subscriptions: The Unofficial FAQ
* New York Times Paywall Launches Today In Canada; Globally March 28
* NYTimes.com Paywall Picture About To Get Much Clearer

Original Link: http://feeds.paidcontent.org/~r/pcorg/~3/beM_n6aMWBk/

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