Archive for New York Times

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Posted in digital media with tags , , , , , , , , , , , , , , on April 19, 2018 by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

“Just 10 percent of your readers could make or break your company’s digital future.

That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.

Which brings me to paywalls.”

— Read on www.editorandpublisher.com/columns/digital-publishing-after-years-of-tinkering-with-paywalls-publishers-are-creating-the-right-funnel-to-find-digital-subscribers/

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NYT Paywall: “Lots of Windows and a Doggie Door”

Posted in digital media, publishing with tags , , , on March 28, 2011 by gadler
All-you-can-click social, 20 clicks at NYTimes.com before direct access is lost, pay plans of $15-$35 every four weeks, the fine details of the New York Times paywall, which goes live today in the…

Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/XGH195XFHXo/

What to Watch for in New York Times’ Pay-Meter Experiment

Posted in digital media, publishing, Uncategorized with tags , , , , , , , on March 20, 2011 by gadler
The Times’ effort to charge frequent visitors will undoubtedly find many takers when it goes into effect on March 28. Whether the model ultimately works, however, depends on the action at three key fronts. Here’s what’s worth watching.

Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/dApg7iaCaIQ/article.php

How The NYTimes’ Paywall Compares To Those Of Other Big Papers

Posted in digital media, world wide web with tags , , , , , on March 20, 2011 by gadler

When the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different prices and making a different set of content available online for free. Here’s a capsule look at some of the key differences. Click on the thumbnail below to see the full list.

Related

* NYTimes.com Pay Scheme Has A Great Big Hole
* How Much Revenue Can The New York Times Paywall Generate?
* How NYT Subscribers Can Get Print Plus Digital For Less Than Digital Alone
* New York Times Digital Subscriptions: The Unofficial FAQ
* New York Times Paywall Launches Today In Canada; Globally March 28
* NYTimes.com Paywall Picture About To Get Much ClearerWhen the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different prices and making a different set of content available online for free. Here’s a capsule look at some of the key differences. Click on the thumbnail below to see the full list.

Related

* NYTimes.com Pay Scheme Has A Great Big Hole
* How Much Revenue Can The New York Times Paywall Generate?
* How NYT Subscribers Can Get Print Plus Digital For Less Than Digital Alone
* New York Times Digital Subscriptions: The Unofficial FAQ
* New York Times Paywall Launches Today In Canada; Globally March 28
* NYTimes.com Paywall Picture About To Get Much Clearer

Original Link: http://feeds.paidcontent.org/~r/pcorg/~3/beM_n6aMWBk/

New York Times Paywall Starts March 28 at $15 per Month

Posted in digital media with tags , , , on March 17, 2011 by gadler
The New York Times rolled out a plan on Thursday to begin charging the most frequent users of its Web site $15 a month in a bet that readers will pay for news they have grown accustomed to getting…

Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/LJdmdiXD_Fk/

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