Tag: NY Times

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher “Just 10 percent of your readers could make or break your company’s digital future. That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry … Continue reading Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)

by gadler

Seems television is trying to catch-up with digital video advertising. According to a recent NY Times article, “A new kind of advertising is coming to N.F.L. games and other programming on Fox Sports this fall: the six-second television commercial. Fox Networks Group will offer the bite-size slots alongside its standard 15- and 30-second ads for … Continue reading Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)

NYT Paywall: “Lots of Windows and a Doggie Door”

by gadler

All-you-can-click social, 20 clicks at NYTimes.com before direct access is lost, pay plans of $15-$35 every four weeks, the fine details of the New York Times paywall, which goes live today in the… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/XGH195XFHXo/ via my6sense

What to Watch for in New York Times’ Pay-Meter Experiment

by gadler

The Times’ effort to charge frequent visitors will undoubtedly find many takers when it goes into effect on March 28. Whether the model ultimately works, however, depends on the action at three key fronts. Here’s what’s worth watching. Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/dApg7iaCaIQ/article.php via my6sense

How The NYTimes’ Paywall Compares To Those Of Other Big Papers

by gadler

When the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different … Continue reading How The NYTimes’ Paywall Compares To Those Of Other Big Papers

New York Times Paywall Starts March 28 at $15 per Month

by gadler

The New York Times rolled out a plan on Thursday to begin charging the most frequent users of its Web site $15 a month in a bet that readers will pay for news they have grown accustomed to getting… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/LJdmdiXD_Fk/ via my6sense