Archive for E.W. Scripps

Scripps Readies 2nd Release Of Political App

Posted in Apps, media, news, online marketing, Politics with tags , , on November 25, 2014 by gadler

via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics.

The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, according to Bo Schuerman, a director at the company’s entrepreneurial Digital Solutions Group who manages the overall Podium initiative.”

Read more here:

Scripps Readies 2nd Release Of Political App.

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Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

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