The crucial social advertising updates you missed

If you’ve been tuned out to social marketing headlines for the past few months, consider this your crib sheet. “Keeping track of developments at Facebook could — and does — provide enough fodder for dedicated publications. So… an all-inclusive list, this is not. (In fact, those kooks over at Facebook have probably rolled out something … Continue reading The crucial social advertising updates you missed

Mobile Key To Car Sales, Facebook Finds

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.” Mobile Key To Car Sales, Facebook Finds … Continue reading Mobile Key To Car Sales, Facebook Finds

Why Facebook’s New Ads are a Big Deal

Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from traditional advertising. First, Facebook is making the new ads social by default, meaning … Continue reading Why Facebook’s New Ads are a Big Deal