Archive for the cable Category

TV ads drive digital video discovery

Posted in advertising, Amazon Prime Video, Apple TV, broadcast, cable, HBO Max, Hulu, interactive advertising, Netflix, online marketing, Paramount +, Peacock, Roku, streaming video, television, YouTube TV with tags , , , , , on December 22, 2021 by gadler

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva.

This finding shows that while streaming video has replaced traditional TV for many viewers, the two formats can complement each other. This dynamic is bolstered by the numerous media conglomerates running house ads on their TV networks to promote their affiliated streaming products.

In H1 2021, streaming services ran $845.6 million worth of TV ads, up from $572.5 million in H1 2020, per Most of these ads ran on affiliated networks (e.g., ABC running ads for Disney+, and Discovery Channel running ads for Discovery+). Streamers clearly see value in promoting themselves via TV.

Read the eMarketer article here.

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

Posted in Analytics, broadcast, cable, television, video with tags , , , , , , on May 22, 2018 by gadler

TV is heading for a commercial breakdown.

TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.

What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length  to pitches beamed to them through their Samsung or LG smart TV.
— Read on

Bold prediction: Digital passes TV in 2016 – Media Life Magazine

Posted in advertising, broadcast, cable, digital media, interactive advertising, media, online marketing, television with tags , , on November 8, 2014 by gadler

Bold prediction: Digital passes TV in 2016 – Media Life Magazine.

Comments: ESPN To Stream College Hoops On Facebook |

Posted in cable, Facebook, NCAA, social media, sports on March 1, 2012 by gadler

Comments: ESPN To Stream College Hoops On Facebook |

Glenn Beck to ‘transition off’ Fox

Posted in cable, Generic Jibberish, television on April 6, 2011 by gadler

Gerald Adler Wrote:
Good riddance… 

Glenn Beck will end his daily Fox News Channel program later this year.

His departure was jointly announced in a statement on Wednesday by Fox and Mr. Beck’s company, Mercury Radio Arts. The statement did not specify an end date for the show, called “Glenn Beck,” which has been telecast at 5 p.m. on Fox News since early 2009. Mr. Beck’s contract with Fox ends in December.

According to to a joint statement from from Fox and Beck, Beck’s production company will continue to produce content for Fox and its website, but Beck himself will “transition off” his regular show by the end of the year.

Beck’s ratings have dropped recently, and thanks to Color Of Change’s “Stop Glenn Beck” campaign, 300 advertisers have refused to run commercials during his broadcasts. In addition, Beck has found it increasingly difficult to find guests willing to appear on his program, forcing him to air what amounts to hour-long rants about conspiracy theories that never seem to pan out.

As Ben Smith said on Twitter “‘transitioning off’ is the new euphemism for “fired/quit,” but nobody can accuse Fox of not doing its best to make Beck’s program a success. Bill O’Reilly gives Beck a regular segment each week on The O’Reilly Factor and actually went on tour with him last year. And after Beck’s “rally” on the Washington Mall last August, Fox News Sunday featured him as an exclusive guest, even though his rally had generated far fewer attendees than he had hoped.

So while I imagine Beck’s fans will think Fox conspired to take him off the air, the truth is that Fox did its best to make his program a success, even as he accused President Obama of hating white people and said that the only way to stop him would be to drive a stake through his heart.

It wasn’t just Fox—don’t forget that CPAC tapped Beck to be their keynote speaker in 2010. So even if conservatives try to rinse their hands clean of Glenn Beck taint, just one year ago, the most important conservative gathering in the country gave him the most prominent spot in the their program.

In the end though, people just weren’t buying

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