Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable

Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable

Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age

The U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers. Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states … Continue reading Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age

10 Ways Major League Baseball teams win on social media

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.” Great job Bob Cargill and ClickZ.  10 Ways Major League Baseball Teams Win … Continue reading 10 Ways Major League Baseball teams win on social media

Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots. Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.” Source: Super Bowl Sponsors Spend $7.6M … Continue reading Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

App keeps Smokies’ fans in game » Knoxville News Sentinel

As the Tennessee Smokies baseball season prepares to get under way, Sharon Clowers is already planning to stay up to date on her favorite pasttime through her cellphone. That’s because the East Tennessee minor league baseball team has officially launched its own mobile app, which can be downloaded for free from the iTunes App Store … Continue reading App keeps Smokies’ fans in game » Knoxville News Sentinel