In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.
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This entry was posted on November 27, 2017 at 8:08 pm and is filed under Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags advertising, digital advertising, digital media, measurement, online advertising, online marketing, Programmatic, research, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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