Archive for the Analytics Category

Internet mysteries: Why does last-touch attribution persist? Digiday

Posted in advertising, Analytics, Attribution, digital media, interactive advertising, online marketing, Uncategorized with tags , , , , , , , , on August 17, 2017 by gadler

“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”

Advertisements

Digital Advertising Benchmarks Q2 2016

Posted in advertising, Analytics, Attribution, interactive advertising, mobile, online marketing, PPC, search engines, SEM, social media, tablet on June 30, 2016 by gadler

“Vital search, social, and display performance data by device.”

Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social.

Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google Smart Goals For Advertisers Lacking Conversion Tracking

Posted in AdWords, Analytics, Campaigns, Google with tags , , , , , on December 11, 2015 by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday.

Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

%d bloggers like this: