Price-Conscious Shoppers Look to Digital to Save Money
Price-Conscious Shoppers Look to Digital to Save Money.
Category: interactive advertising
B2B Decision-Makers Diversify Digital Research – eMarketer
Search, mobile and video all important information sources. Business-to-business companies have increased their presence online over the past several years to cater to a growing number of decision-mak via B2B Decision-Makers Diversify Digital Research – eMarketer.
US Online Ad Spend to Close in on 40 Billion – eMarketer
Online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly 40 billion, eMarketer estimates, as the internet contin via US Online Ad Spend to Close in on 40 Billion – eMarketer.
Curious Consumers Begin Scanning QR Codes – eMarketer
Top reason to scan was to find out what would happen. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest markete via Curious Consumers Begin Scanning QR Codes – eMarketer.
Facebook Begins News Feed Ads Rollout | ClickZ
Facebook Begins News Feed Ads Rollout | ClickZ.
How and why luxury brands can leverage social network Pinterest
How and why luxury brands can leverage social network Pinterest.
Device’s Screen Size May Determine Conversion Likelihood – MediaBuyerPlanner
Device’s Screen Size May Determine Conversion Likelihood – MediaBuyerPlanner.
Display and Social Media Campaigns to be Adjusted for Branding Purposes
Display and Social Media Campaigns to be Adjusted for Branding Purposes.
The New Google Analytics: Events Goals
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.Real Analytics … Continue reading The New Google Analytics: Events Goals
Digital Strategy Paying Off for Publicis
As digital advertising leads an industry turnaround, the company’s chief, Maurice Lévy, is not shy about saying “I told you so.”Original Link: http://feeds.nytimes.com/click.phdo?i=ca370da9952ed27e7450a00942eb0732 via my6sense
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