Archive for the SEM Category

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What the numbers tell us about the current voice search opportunity

Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags , , , , , , , , , on April 1, 2019 by gadler

Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810

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Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Posted in advertising, AdWords, Google, interactive advertising, online marketing, PPC, search engines, SEM with tags , , , , , on March 6, 2019 by gadler

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
— Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947

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Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags , , , on December 31, 2018 by gadler

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873

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Find Out If You’re Impacted by Google’s Changes to Exact Match

Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags , , , , , , on September 14, 2018 by gadler

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/

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Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

Posted in advertising, AdWords, digital media, Google, interactive advertising, online marketing, world wide web with tags , , , , , , , , , , on June 27, 2018 by gadler

There will now be three primary brands:

Google AdWords is now Google Ads.
DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
— Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073

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How do you optimize content for a voice-first world?

Posted in search engines, SEM, SEO, voice first with tags , , , on February 13, 2018 by gadler

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782

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Google rolls out similar audiences for Search and Shopping.

Posted in advertising, Google, interactive advertising, search engines, SEM, Uncategorized with tags , , , , on May 1, 2017 by gadler

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210

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