Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”
Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding
“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.”
Learn more here.
For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday.
Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015
