Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/
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Archive for the SEM Category
Find Out If You’re Impacted by Google’s Changes to Exact Match
Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags AdWords, broad match, digital advertising, exact match, Google, online marketing, search engines on September 14, 2018 by gadlerHow do you optimize content for a voice-first world?
Posted in search engines, SEM, SEO, voice first with tags comScore, digital advertising, Google, search engines on February 13, 2018 by gadlerWant to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782
Google rolls out similar audiences for Search and Shopping.
Posted in advertising, Google, interactive advertising, search engines, SEM, Uncategorized with tags Google, lookalike, remarketing, retargeting, search on May 1, 2017 by gadlerNow out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
Google AdWords to soon break up desktop and tablet – enable mobile base bidding
Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags AdWords, Google, search engine marketing, SEM on May 24, 2016 by gadler“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”
Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding
Google removes right hand sidebar ads
Posted in AdWords, digital media, Google, interactive advertising, PPC, search engines, SEM on February 19, 2016 by gadler“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.”
Learn more here.
