Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away.
This change will start rolling out in two weeks.
— Read on www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/
Archive for the PPC Category
Breaking: Google Ads to Phase Out Modified Broad Match
Posted in advertising, AdWords, Google, interactive advertising, PPC, search engines, SEM with tags advertising, Broad Match Modified, digital advertising, digital media, Google, search engine marketing, search engines on February 5, 2021 by gadler8 major Google algorithm updates, explained
Posted in advertising, Google, interactive advertising, online marketing, PPC, search engines, SEM, SEO with tags advertising, Google, internet advertising, online marketing, pay per click, search engine marketing, search engine optimization, search engine rankings, search engines, SEO, SERP on October 13, 2020 by gadlerIn this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.
— Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627
2019 Google Ad Industry Benchmarks
Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags advertising, benchmarks, digital advertising, Google, research, search engines on June 1, 2019 by gadler“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition“
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
What’s wrong with translating keywords?
Posted in AdWords, Google, PPC, search engines, SEM, SEO, voice first with tags digital advertising, Google, online marketing, search engine marketing, search engines, translation, voice search on May 21, 2019 by gadler“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be:
“Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without passing go.”
— Read on searchengineland.com/whats-wrong-with-translating-keywords-317281
What the numbers tell us about the current voice search opportunity
Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags Analytics, digital advertising, Google, Google Analytics, measurement, online marketing, pay per click, search engine marketing, search engines, voice search on April 1, 2019 by gadlerDespite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed
Posted in advertising, AdWords, Google, interactive advertising, online marketing, PPC, search engines, SEM with tags advertising, AdWords, digital advertising, Google, online marketing, search engines on March 6, 2019 by gadlerFred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
— Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947
Find Out If You’re Impacted by Google’s Changes to Exact Match
Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags AdWords, broad match, digital advertising, exact match, Google, online marketing, search engines on September 14, 2018 by gadlerDo Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/
Google AdWords to soon break up desktop and tablet – enable mobile base bidding
Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags AdWords, Google, search engine marketing, SEM on May 24, 2016 by gadler“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”
Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding
