8 major Google algorithm updates, explained

In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. — Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627

10 Bad Links That Can Get You Penalized by Google

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a … Continue reading 10 Bad Links That Can Get You Penalized by Google

Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. — Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927

The North Face booed by SEO community

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched … Continue reading The North Face booed by SEO community

What’s wrong with translating keywords?

“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be: “Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without … Continue reading What’s wrong with translating keywords?

How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. — Read on searchengineland.com/optimize-content-voice-first-world-291782

Infographic: The Periodic Table Of SEO Ranking Factors

When used correctly, search engine optimization can get your content ranked higher on search results pages. Used poorly, you might end up masking your content with catchy phrases. Search Engine Land illustrated a handy dandy guide, the ABCs of SEO, if you will. Below, you’ll find the major factors to focus on for search engine … Continue reading Infographic: The Periodic Table Of SEO Ranking Factors

The New Google Analytics: Events Goals

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.Real Analytics … Continue reading The New Google Analytics: Events Goals