Category: interactive advertising

Digital Coupons Leading Overall Rate of Coupon Growth

by gadler

Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar. Some 329 billion coupons for Consumer Packaged Goods (CPGs) – including both traditional, paper coupons and digital, paperless coupons – were distributed in the U.S. in 2013. … Continue reading Digital Coupons Leading Overall Rate of Coupon Growth

Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek

by gadler

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights. That’s 71 percent more than the average population, per the study, which surveyed 6,200 car shoppers and 19,774 regular consumers over … Continue reading Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek