Archive for addressable

Why are we still making it so hard to understand Addressable TV?

Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags , , , , , , , , , , , , , , , on September 30, 2019 by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. 
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

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