Archive for internet tv

Why are we still making it so hard to understand Addressable TV?

Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags , , , , , , , , , , , , , , , on September 30, 2019 by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. 
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

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Find your audience on YouTube

Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags , , , , , , , , , , , , on September 29, 2019 by gadler

Another cool tool from Google.

Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/

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2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

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Comcast and Cable Bypass…If You Can’t Beat Them, Join Them!

Posted in advertising with tags , , , , , on March 3, 2009 by gadler

Seems Comcast is taking a positive step in addressing  “cable bypass”,  or consumers bypassing cable tv for free online viewing.  A great deal of free mainsteam commercial video (TV, movies, etc.) is now available, and viewed, online. With the rapidly increasing number of internet viewers, it makes good sense for Comcast to move in establishing itself as a market leader. 

This will help aggressively target the younger demo (using cell phones v. land lines, and internet v. broadcast-cable tv or newspapers), and the mid-age demo who are tech-savvy and appreciating the need to reduce family expenses. Tough economy, you know!

With the availability of personalization and behavioral targeting, internet tv will prove an exceptional resource for advertisers to target their audience.

Comcast has reportedly hired Scott Schiller, the co-founder and first vice chairman of the Interactive Advertising Bureau, to oversee sales of 4 of its websites, including FanCast.com – a great internet-tv site.  Fancast could significantly enhance its value if/when it agrees to terms with ESPN to provide its ESPN 360 programming.

IAB is a respected internet industry resource, and luring one of its leaders is a coup.  Fingers are crossed – and congrats to Comcast.

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