Archive for the broadcast Category

TV ads drive digital video discovery

Posted in advertising, Amazon Prime Video, Apple TV, broadcast, cable, HBO Max, Hulu, interactive advertising, Netflix, online marketing, Paramount +, Peacock, Roku, streaming video, television, YouTube TV with tags , , , , , on December 22, 2021 by gadler

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva.

This finding shows that while streaming video has replaced traditional TV for many viewers, the two formats can complement each other. This dynamic is bolstered by the numerous media conglomerates running house ads on their TV networks to promote their affiliated streaming products.

In H1 2021, streaming services ran $845.6 million worth of TV ads, up from $572.5 million in H1 2020, per iSpot.tv. Most of these ads ran on affiliated networks (e.g., ABC running ads for Disney+, and Discovery Channel running ads for Discovery+). Streamers clearly see value in promoting themselves via TV.

Read the eMarketer article here.

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

Posted in Analytics, broadcast, cable, television, video with tags , , , , , , on May 22, 2018 by gadler

TV is heading for a commercial breakdown.

TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.

What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length  to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/

Bold prediction: Digital passes TV in 2016 – Media Life Magazine

Posted in advertising, broadcast, cable, digital media, interactive advertising, media, online marketing, television with tags , , on November 8, 2014 by gadler

Bold prediction: Digital passes TV in 2016 – Media Life Magazine.

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