Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

‘In a time of crisis, people turn to local news…’ — Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure … Continue reading TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. — Read on searchengineland.com/optimize-content-voice-first-world-291782

Measurement Specialists Nielsen and comScore Trade Lawsuits

Nielsen and comScore are exchanging patent lawsuits, each accusing the other of treading on its intellectual property rights. Last week, Nielsen filed against comScore in the latter’s home state of… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/vE24caAn2hc/ via my6sense