TV is heading for a commercial breakdown.
TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.
What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/
Archive for comScore
TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
Posted in Analytics, broadcast, cable, television, video with tags advertising, Cable, comScore, measurement, Network tv, television, tv on May 22, 2018 by gadlerHow do you optimize content for a voice-first world?
Posted in search engines, SEM, SEO, voice first with tags comScore, digital advertising, Google, search engines on February 13, 2018 by gadlerWant to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782
Measurement Specialists Nielsen and comScore Trade Lawsuits
Posted in Uncategorized with tags comScore, lawsuit, measurement, Nielsen, online on March 23, 2011 by gadlerNielsen and comScore are exchanging patent lawsuits, each accusing the other of treading on its intellectual property rights. Last week, Nielsen filed against comScore in the latter’s home state of…
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