Advertisers Looking to Spend on Online Ad Networks

by gadler

45% of online advertisers plan to spend at least one-quarter of their digital ad budgets on ad networks this year, according to [pdf] February 2012 survey results from ValueClick, and roughly one-quarter plan to increase their budgets for the networks. This finding is mirrored by Advertiser Perceptions’ Fall 2011 Advertiser Intelligence Report survey results also … Continue reading Advertisers Looking to Spend on Online Ad Networks

Why Facebook’s New Ads are a Big Deal

by gadler

Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from traditional advertising. First, Facebook is making the new ads social by default, meaning … Continue reading Why Facebook’s New Ads are a Big Deal