Category: video

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Net Neutrality – Simply Explained, in Simple English

by gadler

Business Insider does a good job of explaining the issues and developments surrounding net neutrality. It seems certain that consumers will be paying more for Internet services requiring greater bandwidth (i.e. video, such as Netflix, etc). Net Neutrality – Simply Explained

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time. But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% … Continue reading MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014