Digital Media and Advertising LumaSpace
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516
“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding
“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.
For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015
SEO Cheat Sheet: 15 Common Oversights Found During Site Audits – Search Engine Watch (#SEW).
Quality Score Explained By A Former Googler.
via marketingforecast.com
When used correctly, search engine optimization can get your content ranked higher on search results pages. Used poorly, you might end up masking your content with catchy phrases. Search Engine Land illustrated a handy dandy guide, the ABCs of SEO, if you will. Below, you’ll find the major factors to focus on for search engine … Continue reading Infographic: The Periodic Table Of SEO Ranking Factors
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.Real Analytics … Continue reading The New Google Analytics: Events Goals
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