Archive for Google Analytics

What is GDPR & How Does It Affect Me?

Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags , , , , , , , , , , on May 1, 2018 by gadler

What Is GDPR?

GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.

The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.

Who should delete that customer data? Good question.

Find out who should delete the customer data, and more info, at this Search Engine Journal article.

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Google Smart Goals For Advertisers Lacking Conversion Tracking

Posted in AdWords, Analytics, Campaigns, Google with tags , , , , , on December 11, 2015 by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday.

Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

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