Archive for the SEM Category

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags , , , on May 24, 2016 by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”

Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding


Google removes right hand sidebar ads

Posted in AdWords, digital media, Google, interactive advertising, PPC, search engines, SEM on February 19, 2016 by gadler

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.”

Learn more here.

Google Smart Goals For Advertisers Lacking Conversion Tracking

Posted in AdWords, Analytics, Campaigns, Google with tags , , , , , on December 11, 2015 by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday.

Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits – Search Engine Watch (#SEW)

Posted in advertising, interactive advertising, online marketing, search engines, SEO on July 18, 2013 by gadler

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits – Search Engine Watch (#SEW).

Quality Score Explained By A Former Googler

Posted in advertising, digital media, Google, internet, online marketing, search engines, SEM on July 18, 2013 by gadler

Quality Score Explained By A Former Googler.

B2B Marketers Focus on SEO and PPC

Posted in interactive advertising, internet, PPC, SEO on February 22, 2012 by gadler

Infographic: The Periodic Table Of SEO Ranking Factors

Posted in search engines, SEO on June 4, 2011 by gadler

When used correctly, search engine optimization can get your content ranked higher on search results pages. Used poorly, you might end up masking your content with catchy phrases. Search Engine Land illustrated a handy dandy guide, the ABCs of SEO, if you will. Below, you’ll find the major factors to focus on for search engine ranking success.

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