Breaking: Google Ads to Phase Out Modified Broad Match

Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. — Read on http://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/

What’s wrong with translating keywords?

“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be: “Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without … Continue reading What’s wrong with translating keywords?

Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. — Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947

Find Out If You’re Impacted by Google’s Changes to Exact Match

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation. — Read on http://www.searchenginejournal.com/google-exact-match-changes/269113/

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Google removes right hand sidebar ads

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.

Google Smart Goals For Advertisers Lacking Conversion Tracking

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015