Tag: remarketing

Google lowers audience size limits across Ads

by gadler

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list. — Read on searchengineland.com/google-lowers-audience-size-limits-across-ads-466816

10 Costly Mistakes to Avoid in Your Remarketing Campaigns

by gadler

Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips

Google rolls out similar audiences for Search and Shopping.

by gadler

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210