Archive for search engine optimization

10 Bad Links That Can Get You Penalized by Google

Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags , , , , , , , , , , on November 26, 2019 by gadler

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.

Links continue to remain a significant ranking factor.

What happens when you get bad links on enough of a scale to harm your site?

Your site can get algorithmically downgraded by Google – or worse, you get a manual action.

While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.

This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.

— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/

The North Face booed by SEO community

Posted in digital media, Google, search engines, SEO with tags , , , , , , , , , , on June 8, 2019 by gadler

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched for the corresponding travel locations.

The brand initially claimed it collaborated with Wikimedia for the SEO campaign, but later apologized for the campaign after the Wikimedia Foundation published a response saying The North Face had unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, “for a short-lived marketing stunt.”

Read the full Search Engine Land article here: searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

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