Archive for the voice first Category

What’s wrong with translating keywords?

Posted in AdWords, Google, PPC, search engines, SEM, SEO, voice first with tags , , , , , , on May 21, 2019 by gadler

“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be:

“Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without passing go.”
— Read on searchengineland.com/whats-wrong-with-translating-keywords-317281

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What the numbers tell us about the current voice search opportunity

Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags , , , , , , , , , on April 1, 2019 by gadler

Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810

How do you optimize content for a voice-first world?

Posted in search engines, SEM, SEO, voice first with tags , , , on February 13, 2018 by gadler

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782

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