Device’s Screen Size May Determine Conversion Likelihood – MediaBuyerPlanner
Device’s Screen Size May Determine Conversion Likelihood – MediaBuyerPlanner.
Category: digital media
The New Google Analytics: Events Goals
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.Real Analytics … Continue reading The New Google Analytics: Events Goals
NYT Paywall: “Lots of Windows and a Doggie Door”
All-you-can-click social, 20 clicks at NYTimes.com before direct access is lost, pay plans of $15-$35 every four weeks, the fine details of the New York Times paywall, which goes live today in the… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/XGH195XFHXo/ via my6sense
What to Watch for in New York Times’ Pay-Meter Experiment
The Times’ effort to charge frequent visitors will undoubtedly find many takers when it goes into effect on March 28. Whether the model ultimately works, however, depends on the action at three key fronts. Here’s what’s worth watching. Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/dApg7iaCaIQ/article.php via my6sense
How The NYTimes’ Paywall Compares To Those Of Other Big Papers
When the New York Times puts up its paywall later this month, it will be the fifth newspaper among the top 50 by circulation in the U.S. to charge for online access; a sixth, its sibling Boston Globe, is expected to do so later this year. All six papers are taking varying approaches—including charging different … Continue reading How The NYTimes’ Paywall Compares To Those Of Other Big Papers
New York Times Paywall Starts March 28 at $15 per Month
The New York Times rolled out a plan on Thursday to begin charging the most frequent users of its Web site $15 a month in a bet that readers will pay for news they have grown accustomed to getting… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/LJdmdiXD_Fk/ via my6sense
Gannett Names ShortTail’s Payne As Chief Digital Officer
Nearly a year after Chris Saridakis departed as Gannett’s chief digital officer, the company has hired ShortTail Media co-cofounder and ex-CNN.com exec David Payne to replace him. The move comes as Gannett (NYSE: GCI) has been in the process of rebranding itself as a more digital-centric company and not just a traditional newspaper publisher and … Continue reading Gannett Names ShortTail’s Payne As Chief Digital Officer
AdlerWeb 