Category: Google

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Google removes right hand sidebar ads

by gadler

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.

Google Smart Goals For Advertisers Lacking Conversion Tracking

by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015

by gadler

“Google Contributor invites began arriving in email inboxes this week. The company’s paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating publisher sites. … Mashable, the Onion, Imgur, ScienceDaily, wikiHow and Urban Dictionary have signed on to participate. In fact, Google tells us, millions of sites … Continue reading Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015

Google Plus Business Profiles Are Coming Q3, Analytics and All

by gadler

Companies clamoring to build a presence on Google’s new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat. While Google hasn’t revealed many details about what the brand profiles will include, a Google representative told … Continue reading Google Plus Business Profiles Are Coming Q3, Analytics and All

Report: Google Cooking Up Ad Data Exchange

by gadler

Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites “executives familiar with Google’s plans.” The story says the data exchange is known internally as… Please visit Search Engine Land for the full article. Original Link: http://feeds.searchengineland.com/~r/searchengineland/~3/o7qGRruZuz0/report-google-cooking-up-ad-data-exchange-85234 … Continue reading Report: Google Cooking Up Ad Data Exchange

Think with Google: ‘Word of Mouth’ study shows Google directly informs 146 million brand conversations a day

by gadler

There are more than 2.4 million conversations about brands every day, according to our latest ‘Word of Mouth’ study with Keller Fay. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet … Continue reading Think with Google: ‘Word of Mouth’ study shows Google directly informs 146 million brand conversations a day