Digital Media and Advertising LumaSpace
“Google Inc. is now Alphabet Inc. In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s … Continue reading Google Renames Self ‘Alphabet’
“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.” Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.
“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.” Mobile Key To Car Sales, Facebook Finds … Continue reading Mobile Key To Car Sales, Facebook Finds
“Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in … Continue reading 3 new location-based marketing tactics
“Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s: “Do you approve or disapprove of the way ____ is handling his job as president?” …” Presidential job … Continue reading Presidential job approval ratings from Ike to Obama
“The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports. The acquisitions position Lamar to compete more effectively with bigger rivals, including Clear Channel Airports and JCDecaux.” Read More: Lamar Acquires Alliance Airport … Continue reading Lamar Acquires Alliance Airport Advertising
“Till Death Us Do Part”: A Call to Unity Offered the Sunday After SCOTUS Decision.
“This isn’t a big issue when marketers buy ads directly from top Web publishers. But ad exchanges, where thousands of smaller publishers can sell ad space, are another matter.” Read the WSJ article here: Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ.
“Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.” Read the eMarketer article here: Growth in Mobile’s Share of … Continue reading Growth in Mobile’s Share of Ad Interactions Slows
“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.” Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The … Continue reading Do’s and Don’ts for Retailers in a Digital Age
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