Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073

Digital Advertising Benchmarks Q2 2016

“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Google removes right hand sidebar ads

“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.

Google Smart Goals For Advertisers Lacking Conversion Tracking

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

The New Google Analytics: Events Goals

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.Real Analytics … Continue reading The New Google Analytics: Events Goals