Author: gadler

Digital advertising aficionado with Gannett. Amongst other things, I am into the Internet, business, news, politics, history, social sciences (esp. criminology), sports (Go Vols!), and curiosity.

Tablets Owners Buy More Consumer Electronics

by gadler

“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for themselves. This research shows a 4% rise in overall tablet ownership and a general tendency on the part of this audience to purchase more electronic devices than … Continue reading Tablets Owners Buy More Consumer Electronics

Scripps ‘Learning Quickly’ On Digital Sales

by gadler

“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales

FSIs Still Holding Strong For Newspapers

by gadler

“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, … Continue reading FSIs Still Holding Strong For Newspapers

The surprising state of digital ad spending in 5 charts | Digiday

by gadler

“d execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine. Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, … Continue reading The surprising state of digital ad spending in 5 charts | Digiday

Apple and Google declare patent truce, will dismiss all current lawsuits

by gadler

Originally posted on Gigaom:
In a major breakthrough in the bitter and long-running war between Apple(s appl) and Google(s goog) over smartphone patents, the two companies announced on Friday that they will dismiss all current lawsuits against each other. In a joint statement, the companies also said they will try to work together to reform…

Net Neutrality – Simply Explained, in Simple English

by gadler

Business Insider does a good job of explaining the issues and developments surrounding net neutrality. It seems certain that consumers will be paying more for Internet services requiring greater bandwidth (i.e. video, such as Netflix, etc). Net Neutrality – Simply Explained

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time. But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% … Continue reading MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Digital Coupons Leading Overall Rate of Coupon Growth

by gadler

Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar. Some 329 billion coupons for Consumer Packaged Goods (CPGs) – including both traditional, paper coupons and digital, paperless coupons – were distributed in the U.S. in 2013. … Continue reading Digital Coupons Leading Overall Rate of Coupon Growth