Category: media

Scripps Readies 2nd Release Of Political App

by gadler

via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics. The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, … Continue reading Scripps Readies 2nd Release Of Political App

Scripps ‘Learning Quickly’ On Digital Sales

by gadler

“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales

FSIs Still Holding Strong For Newspapers

by gadler

“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, … Continue reading FSIs Still Holding Strong For Newspapers

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time. But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% … Continue reading MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014