Category: television

Oscar Advertisers Paid Record Prices for a 15% Drop in Audience

by gadler

“A slate of boutique films and an uneven, torpidly paced broadcast conspired to put a whammy on Sunday night’s Oscars ratings, as overall viewership dropped 15% versus last year’s big show. According to Nielsen fast national data, ABC’s presentation of the 87th Annual Academy Awards averaged 36.6 million viewers, down from 43 million a year … Continue reading Oscar Advertisers Paid Record Prices for a 15% Drop in Audience

Scripps ‘Learning Quickly’ On Digital Sales

by gadler

“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time. But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% … Continue reading MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Glenn Beck to ‘transition off’ Fox

by gadler

Gerald Adler Wrote: Good riddance…  Glenn Beck will end his daily Fox News Channel program later this year. His departure was jointly announced in a statement on Wednesday by Fox and Mr. Beck’s company, Mercury Radio Arts. The statement did not specify an end date for the show, called “Glenn Beck,” which has been telecast … Continue reading Glenn Beck to ‘transition off’ Fox