Digital Media and Advertising LumaSpace
That came in written testimony for Thursday’s FCC oversight hearing in the House Energy & Commerce Committee. She said that was just one of the actions the FCC had taken in the wake of Russia’s invasion of Ukraine. She also noted that the FCC is requiring new on-air disclosures of foreign-backed broadcasts, though ramping up … Continue reading FCC Investigating Russian Ownership of U.S. Telecom
Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023. — Read on http://www.searchenginejournal.com/google-sunsetting-universal-analytics-in-2023/442168/
Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable
“The Federal Trade Commission has fined online fashion retailer Fashion Nova $4.2 million, saying that for years it blocked negative reviews of its products from being posted to its website. The agency said in a complaint Tuesday that the California-based retailer misrepresented that the product reviews on its website as reflecting the views of all … Continue reading For the first time, FTC fines retailer for blocking negative reviews on its website.
TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva. This finding shows that while streaming video has replaced traditional TV for many viewers, the … Continue reading TV ads drive digital video discovery
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance … Continue reading Google Ads will combine Smart and standard Display campaigns
Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year. The Google-owned … Continue reading TikTok Leads YouTube in Average Time Spent Per Month in the US
Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature. — Read on http://www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit
In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior — Read on http://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. — Read on http://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/
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