Digital Media and Advertising LumaSpace
“The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.” Newspaper digital audience springs forward to 176 million.
“Google Contributor invites began arriving in email inboxes this week. The company’s paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating publisher sites. … Mashable, the Onion, Imgur, ScienceDaily, wikiHow and Urban Dictionary have signed on to participate. In fact, Google tells us, millions of sites … Continue reading Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015
“McDonald’s has found itself out of tune with public sentiment after posting a glib response to a Facebook query from the band Ex Cops as to why the burger chain had no budget to pay artists at its SXSW showcase.” Read the story here: McDonald’s criticised for glib #slownewsday response to SXSW band query.
“A slate of boutique films and an uneven, torpidly paced broadcast conspired to put a whammy on Sunday night’s Oscars ratings, as overall viewership dropped 15% versus last year’s big show. According to Nielsen fast national data, ABC’s presentation of the 87th Annual Academy Awards averaged 36.6 million viewers, down from 43 million a year … Continue reading Oscar Advertisers Paid Record Prices for a 15% Drop in Audience
“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.” Click Here to learn more about digital brand advertising
“The FCC will not put out a formal public notice (PN) seeking additional comment on any of the proposed hybrid variations on new Open Internet rules offered up by various parties.” Read the story here: FCC Won’t Issue Public Notice On Net Neutrality Options | Broadcasting & Cable.
It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.” For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not … Continue reading The 2014 State of Digital Transformation (infographic)
via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics. The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, … Continue reading Scripps Readies 2nd Release Of Political App
An interesting read… “Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. … Continue reading 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ
Bold prediction: Digital passes TV in 2016 – Media Life Magazine.
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