Category: advertising

If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

by gadler

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts. To understand why this … Continue reading If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Shocker: Newspaper advertising is up

by gadler

“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising. Yes, you read that correctly. The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by … Continue reading Shocker: Newspaper advertising is up

Believe the hype: TV ad dollars sputter

by gadler

“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.” Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

Mobile Key To Car Sales, Facebook Finds

by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.” Mobile Key To Car Sales, Facebook Finds … Continue reading Mobile Key To Car Sales, Facebook Finds

3 new location-based marketing tactics

by gadler

“Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in … Continue reading 3 new location-based marketing tactics

Lamar Acquires Alliance Airport Advertising

by gadler

“The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports. The acquisitions position Lamar to compete more effectively with bigger rivals, including Clear Channel Airports and JCDecaux.” Read More: Lamar Acquires Alliance Airport … Continue reading Lamar Acquires Alliance Airport Advertising

Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ

by gadler

“This isn’t a big issue when marketers buy ads directly from top Web publishers. But ad exchanges, where thousands of smaller publishers can sell ad space, are another matter.” Read the WSJ article here:  Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ.

Growth in Mobile’s Share of Ad Interactions Slows

by gadler

“Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.” Read the eMarketer article here: Growth in Mobile’s Share of … Continue reading Growth in Mobile’s Share of Ad Interactions Slows