Category: digital media

Scripps ‘Learning Quickly’ On Digital Sales

by gadler

“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely … Continue reading Scripps ‘Learning Quickly’ On Digital Sales

The surprising state of digital ad spending in 5 charts | Digiday

by gadler

“d execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine. Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, … Continue reading The surprising state of digital ad spending in 5 charts | Digiday

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time. But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% … Continue reading MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek

by gadler

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights. That’s 71 percent more than the average population, per the study, which surveyed 6,200 car shoppers and 19,774 regular consumers over … Continue reading Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek