Category: digital media

If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

by gadler

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts. To understand why this … Continue reading If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Believe the hype: TV ad dollars sputter

by gadler

“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.” Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

Do’s and Don’ts for Retailers in a Digital Age

by gadler

“What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From these studies emerged a list of Do’s and Don’ts for retailers looking to thrive.” Read more: Do’s and Don’ts for Retailers in a Digital Age | L2: The … Continue reading Do’s and Don’ts for Retailers in a Digital Age

Newspaper digital audience springs forward to 176 million

by gadler

“The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.” Newspaper digital audience springs forward to 176 million.

The 2014 State of Digital Transformation (infographic)

by gadler

It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.” For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not … Continue reading The 2014 State of Digital Transformation (infographic)

Scripps Readies 2nd Release Of Political App

by gadler

via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics. The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, … Continue reading Scripps Readies 2nd Release Of Political App

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

by gadler

An interesting read… “Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. … Continue reading 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ