Digital Media and Advertising LumaSpace
Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan. — Read on searchengineland.com/on-googles-21st-birthday-a-look-back-in-time-322721
“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched … Continue reading The North Face booed by SEO community
“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks
“…As Google, Yandex and Baidu have developed their search engines and added more automation, machine learning, AI and sophisticated systems, today’s guidance should be: “Whatever you do, whatever robot you use, do not in any circumstances use any kind of system to translate your keywords – or you will be sent straight to jail without … Continue reading What’s wrong with translating keywords?
Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals … Continue reading What the numbers tell us about the current voice search opportunity
Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. — Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947
Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. — Read … Continue reading Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation. — Read on http://www.searchenginejournal.com/google-exact-match-changes/269113/
There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager. — Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. — Read on searchengineland.com/optimize-content-voice-first-world-291782
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