Archive for search engines

What the numbers tell us about the current voice search opportunity

Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags , , , , , , , , , on April 1, 2019 by gadler

Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810

Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Posted in advertising, AdWords, Google, interactive advertising, online marketing, PPC, search engines, SEM with tags , , , , , on March 6, 2019 by gadler

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
— Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947

Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags , , , on December 31, 2018 by gadler

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873

How Search Intent Is Redefining the Marketing Funnel – Think with Google

Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags , , , , , , , on October 12, 2018 by gadler

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

Find Out If You’re Impacted by Google’s Changes to Exact Match

Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags , , , , , , on September 14, 2018 by gadler

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/

Google Introduces New Search Engine for Finding Datasets

Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags , , , on September 5, 2018 by gadler

Google has launched a new type of search engine designed specifically around helping people find data.

Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/

Google adds new ‘veteran-led’ attribute to Google My Business profile

Posted in Google, online marketing, search engines, world wide web with tags , , , , , , , on August 27, 2018 by gadler

Wonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.

‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

How do you optimize content for a voice-first world?

Posted in search engines, SEM, SEO, voice first with tags , , , on February 13, 2018 by gadler

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782

Google to Match Facebook by Giving Advertisers Better Data Targeting

Posted in interactive advertising with tags , , , , , , , , on September 27, 2015 by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”

Read more here. Google to match Facebook with better advertising

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