Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
Archive for search engines
What the numbers tell us about the current voice search opportunity
Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags Analytics, digital advertising, Google, Google Analytics, measurement, online marketing, pay per click, search engine marketing, search engines, voice search on April 1, 2019 by gadlerGoogle’s next chapter for metrics to focus on clarity once ‘average position’ is removed
Posted in advertising, AdWords, Google, interactive advertising, online marketing, PPC, search engines, SEM with tags advertising, AdWords, digital advertising, Google, online marketing, search engines on March 6, 2019 by gadlerFred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
— Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947
Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags advertising, digital advertising, Google, search engines on December 31, 2018 by gadlerGoogle can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerToday’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
Find Out If You’re Impacted by Google’s Changes to Exact Match
Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags AdWords, broad match, digital advertising, exact match, Google, online marketing, search engines on September 14, 2018 by gadlerDo Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/
Google Introduces New Search Engine for Finding Datasets
Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags digital media, Google, research, search engines on September 5, 2018 by gadlerGoogle has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Google adds new ‘veteran-led’ attribute to Google My Business profile
Posted in Google, online marketing, search engines, world wide web with tags Google, Google My Business, online marketing, Search Engine Land, search engines, veteran, veteran-owned business, veterans on August 27, 2018 by gadlerWonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.
‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
How do you optimize content for a voice-first world?
Posted in search engines, SEM, SEO, voice first with tags comScore, digital advertising, Google, search engines on February 13, 2018 by gadlerWant to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782
Google to Match Facebook by Giving Advertisers Better Data Targeting
Posted in interactive advertising with tags advertising, audience targeting, digital advertising, Facebook, gmail, Google, online advertising, search engines, YouTube on September 27, 2015 by gadler“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”
Read more here. Google to match Facebook with better advertising
