Archive for search engines

Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags , , , on December 31, 2018 by gadler

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873

How Search Intent Is Redefining the Marketing Funnel – Think with Google

Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags , , , , , , , on October 12, 2018 by gadler

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

Find Out If You’re Impacted by Google’s Changes to Exact Match

Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags , , , , , , on September 14, 2018 by gadler

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/

Google Introduces New Search Engine for Finding Datasets

Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags , , , on September 5, 2018 by gadler

Google has launched a new type of search engine designed specifically around helping people find data.

Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/

Google adds new ‘veteran-led’ attribute to Google My Business profile

Posted in Google, online marketing, search engines, world wide web with tags , , , , , , , on August 27, 2018 by gadler

Wonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.

‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Posted in email, Facebook, Google, internet, Internet Activity & Sites, LinkedIn, Research, social media, video, world wide web, www, YouTube with tags , , , , , , , , , , , , , on April 4, 2018 by gadler

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute

How do you optimize content for a voice-first world?

Posted in search engines, SEM, SEO, voice first with tags , , , on February 13, 2018 by gadler

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782

Google to Match Facebook by Giving Advertisers Better Data Targeting

Posted in interactive advertising with tags , , , , , , , , on September 27, 2015 by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”

Read more here. Google to match Facebook with better advertising

Bing Adds Facebook Recommendations to Search

Posted in Facebook, search engines with tags , , , , on May 15, 2011 by gadler

Microsoft will begin adding Facebook data to its Bing search results on Tuesday, including the ubiquitous “like,” in another bid to differentiate from arch-rival Google.

Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/4qugQrKxr9E/article.php

For Now, Twitter Shares Count More Than 1′s in Google Search Ranking [NetworkEffect]

Posted in search engines, social media with tags , , , , , , on March 30, 2011 by gadler

Here’s a funny thing about Google’s new +1 tool, which lets users vote up search results. At launch, Google is keeping recommendations from its new +1 voting tool out of its ranking algorithm, even though it does consider shares on services like Twitter as a signal in its core search results.

Plus-one-ing (or however you write that!) a link doesn’t make it appear higher in search results, yet. The search result shows up in the same order it would have, annotated with information about people who have +1′ed it.

After seeing lots of confusion about this, we followed up with a Google spokeswoman this morning to talk through exactly how this works.

Eventually, the plan is to consider +1 votes as one of many signals in Google rankings, she said. But right now, while +1 activity is just getting started, Google is excluding it from its ranking algorithm. In part that’s because early +1 users could warp search results before there’s enough data.

Currently, Google does use Twitter shares to help rank core search results. That was part of its big social search launch in February.

So for the moment, sharing a link on Twitter counts for more in the Google search algorithm than +1′ing it on Google.

Though Google may not re-rank yet based on +1, people who sign up to participate in the trial will start seeing +1′s from their friends and the rest of +1 testers immediately.

So as not to crowd the page, if a link has been +1′ed more times than it has been shared on Twitter, the +1′s will show up, the spokeswoman said. If there have been more Twitter shares than +1′s, those will show up.

Google does not yet count public Facebook “likes” as a social search signal, though it plans to, Director of Product Management Mike Cassidy told NetworkEffect earlier this month. At the time, Cassidy maintained that the omission of Facebook data wasn’t due to tension between Google and Facebook over personal data sharing. Rather, he said, it was a “technical issue” that would be resolved soon.Here’s a funny thing about Google’s new +1 tool, which lets users vote up search results. At launch, Google is keeping recommendations from its new +1 voting tool out of its ranking algorithm, even though it does consider shares on services like Twitter as a signal in its core search results.

Plus-one-ing (or however you write that!) a link doesn’t make it appear higher in search results, yet. The search result shows up in the same order it would have, annotated with information about people who have +1′ed it.

After seeing lots of confusion about this, we followed up with a Google spokeswoman this morning to talk through exactly how this works.

Eventually, the plan is to consider +1 votes as one of many signals in Google rankings, she said. But right now, while +1 activity is just getting started, Google is excluding it from its ranking algorithm. In part that’s because early +1 users could warp search results before there’s enough data.

Currently, Google does use Twitter shares to help rank core search results. That was part of its big social search launch in February.

So for the moment, sharing a link on Twitter counts for more in the Google search algorithm than +1′ing it on Google.

Though Google may not re-rank yet based on +1, people who sign up to participate in the trial will start seeing +1′s from their friends and the rest of +1 testers immediately.

So as not to crowd the page, if a link has been +1′ed more times than it has been shared on Twitter, the +1′s will show up, the spokeswoman said. If there have been more Twitter shares than +1′s, those will show up.

Google does not yet count public Facebook “likes” as a social search signal, though it plans to, Director of Product Management Mike Cassidy told NetworkEffect earlier this month

Original Link: http://networkeffect.allthingsd.com/20110330/for-now-twitter-shares-count-more-than-1s-in-google-search-ranking/?mod=ATD_rss

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