Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
Advertisements
Archive for search engines
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerFind Out If You’re Impacted by Google’s Changes to Exact Match
Posted in AdWords, Google, online marketing, PPC, search engines, SEM with tags AdWords, broad match, digital advertising, exact match, Google, online marketing, search engines on September 14, 2018 by gadlerDo Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to investigate using manual analysis and automation.
— Read on www.searchenginejournal.com/google-exact-match-changes/269113/
Google Introduces New Search Engine for Finding Datasets
Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags digital media, Google, research, search engines on September 5, 2018 by gadlerGoogle has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Google adds new ‘veteran-led’ attribute to Google My Business profile
Posted in Google, online marketing, search engines, world wide web with tags Google, Google My Business, online marketing, Search Engine Land, search engines, veteran, veteran-owned business, veterans on August 27, 2018 by gadlerWonderful addition. Prefer to do business with a veteran-led business? Google is now making it easier for veteran owners/leaders to identify their business as such.
‘Google adds new ‘veteran-led’ attribute to Google My Business profile – Search Engine Land’
— Read on searchengineland.com/google-adds-new-veteran-led-attribute-to-google-my-business-profile-304497
How do you optimize content for a voice-first world?
Posted in search engines, SEM, SEO, voice first with tags comScore, digital advertising, Google, search engines on February 13, 2018 by gadlerWant to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
— Read on searchengineland.com/optimize-content-voice-first-world-291782
Google to Match Facebook by Giving Advertisers Better Data Targeting
Posted in interactive advertising with tags advertising, audience targeting, digital advertising, Facebook, gmail, Google, online advertising, search engines, YouTube on September 27, 2015 by gadler“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”
Read more here. Google to match Facebook with better advertising
