Digital Media and Advertising LumaSpace
“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots. Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.” Source: Super Bowl Sponsors Spend $7.6M … Continue reading Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable
“Mobile device users are split in their preference for mobile apps vs. the mobile browser, per December 2015 research. Nearly one-third say they prefer to use both at different times.” How Mobile Apps Stack Up Against Mobile Browsers
For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015
With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts. To understand why this … Continue reading If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong
Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age
“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising. Yes, you read that correctly. The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by … Continue reading Shocker: Newspaper advertising is up
“For years, print ad spending suffered as digital rose. Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money. Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium. … Continue reading Believe the hype: TV ad dollars sputter
“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows. But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate. Until now….” … Continue reading A first step toward TV-online ratings – Media Life Magazine
“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.” Read more here. Google to match Facebook with better advertising
“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.” Read more: http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html#ixzz3jXmO9Ss8
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