Digital Media and Advertising LumaSpace
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. — Read on searchengineland.com/optimize-content-voice-first-world-291782
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”. Well, sort of” Get the details here: YouTube renames, updates TrueView ads – AdAge
“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516
“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding
“Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.” Learn more here.
For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015
Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps. The system will soon enable buyers to purchase an ad to run across … Continue reading Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age
“Google Inc. is now Alphabet Inc. In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s … Continue reading Google Renames Self ‘Alphabet’
“Google Contributor invites began arriving in email inboxes this week. The company’s paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating publisher sites. … Mashable, the Onion, Imgur, ScienceDaily, wikiHow and Urban Dictionary have signed on to participate. In fact, Google tells us, millions of sites … Continue reading Google’s Subscription Ad-Blocking Service Arrives In Beta 04/24/2015
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